Mohawk Launches Reinvention Plan, Streamlining Paper Lines

• O’Connor said Mohawk will continue to seek strategic partnerships with companies like business card company Moo.com, which differentiates its products with unique substrates like proprietary Moo Luxe. He also shared the example of Blurb.com, which now offers a high-end product line requested by its customers and advertises the use of Mohawk's legendary Superfine and ProPhoto papers to help sell its products.