Mohawk Launches Reinvention Plan, Streamlining Paper Lines

“At our core, we are a paper company,” added O'Connor. “But we are rapidly becoming much, much more.” O’Connor indicated that customers would soon see substantive changes in the marketplace.

Face of Mohawk to Change on April 16

• Mohawk will launch Project Streamline, a strategic consolidation of its core paper lines, taking 22 paper grades (brands) down to six. For customers, Streamline is a simpler, clearer presentation of Mohawk brands and products, resulting in the elimination of more than 50 percent of its SKUs.