Moore Named Agency of Record for Children’s Hospital Foundation
Moore, a leading constituent experience management (CXM) company, is pleased to announce they have been named agency of record for Children’s Hospital Foundation, the fundraising entity for Children’s Hospital of Richmond at VCU. Moore’s Amergent Division will develop and implement an omnichannel strategy, utilizing SimioCloud, a Moore company, as the data technology infrastructure. In addition to extensive data, technology and marketing capabilities, Moore was chosen by the Foundation for its reputation in the purpose-driven sector and ability to deliver exceptional results.
Moore will create and execute a comprehensive marketing plan, strategically integrated across addressable and non-addressable channels for Children’s Hospital Foundation. With Moore’s guidance, the Foundation’s donor acquisition and fundraising programs will be fully optimized through data analytics and processing, list cultivation, direct and digital marketing, mail production and more.
“By combining next-level marketing techniques and cutting-edge technology, we’ll be taking the hospital’s fundraising activities to a new level,” said George Whelan, president of Moore’s Amergent Division. “We’re honored to help the hospital maximize donor support in achievement of its goals and in fulfillment of their mission to deliver innovative care for children every day.”
Children’s Hospital Foundation is an independent nonprofit dedicated to raising funds for Children’s Hospital of Richmond at VCU, a nationally ranked pediatric acute care children’s hospital located in Richmond, Virginia. The hospital provides comprehensive pediatric specialties and subspecialties to infants, children, teens and young adults throughout central Virginia.
Lauren Zaller Moore, president and CEO of Children’s Hospital Foundation, stated, “Through Moore’s remarkable data capabilities and their omnichannel integration strategies, new doors will be opened for us to raise more money and help ensure the young people of Virginia and beyond get the best care possible.”
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