Moore Named Primary Direct Response Agency for Nationwide Children’s Hospital Foundation
Moore, a leading constituent experience management (CXM) company, is proud to announce they have been named the primary direct response agency for Nationwide Children’s Hospital Foundation. Moore’s Amergent Division will spearhead the omnichannel strategy, leveraging SimioCloud, a Moore company, as the data technology infrastructure.
Moore will implement a strategic marketing plan integrated across addressable and non-addressable channels for the Foundation. With Moore’s leadership, the Foundation’s direct response fundraising program will undergo significant expansion by establishing a new model for optimization and integration. Moore will oversee direct marketing strategy, data analytics and processing, digital marketing, media buying, list cultivation, mail production and more to improve the Nationwide Children’s Hospital Foundation donor base, maximize revenue and stimulate long-term growth.
“We are privileged to bring the power of data to Nationwide Children’s Hospital Foundation so they can help more children,” said George Whelan, president of Moore’s Amergent Division. “We look forward to helping the Foundation grow fundraising activities through cutting-edge data and technology combined with advanced marketing techniques to achieve its mission.”
The Foundation is the fundraising entity for Nationwide Children’s Hospital, one of America’s largest nonprofit pediatric hospitals. Committed to providing the best outcomes and health equity for all children, Nationwide Children’s Hospital ensures every child has access to the best care possible, regardless of their ability to pay.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
