More Offset Operations Crossing Digital Chasm — Michelson

DIGITAL PRINTING isn’t going to supplant offset within commercial printing operations—at least not any time on the near horizon. In fact, many shops have discovered that the addition of digital printing complements their lithographic output. In many cases, it can help drive more offset work, as well as generate value-added revenues through database and asset management, mailing and fulfillment, Website development and other ancillary services.