More Print Than Not

When one studies the productivity of the industry, there is a curious crossover period in the 1990 area. Prior to that time, our industry’s productivity exceeded that of other manufacturing businesses. After that, it has been consistently lower. It is not a coincidence that significantly improved versions of Adobe PhotoShop and Illustrator hit the market at that time. The loss of high-margin prepress tasks is something that the industry still seeks to economically replace. Most of the “non-print” or “value-added” billings that are regularly referenced in today’s industry literature and publications do not have the same economic impact, nor the reliable flow of daily revenue.