More Print Than Not

Economists sometimes refer to what happened as “creative destruction.” That’s a strange phrase, in light of our industry, as desktop publishing’s creative destruction elevated the capabilities of creatives to the point where once sophisticated and costly prepress tasks are now almost thoughtless mouse clicks. It actually created more creatives. There are more creative businesses, workers, and freelancers than before. More is expected of designers, in terms of their skills and creativity, and their access to imaging technologies, than ever. It’s our task today, as entrepreneurs and an industry, to find where the next opportunities of creative destruction will be, and lead their charge.