Most Small Businesses Missing Out on Marketing Opportunities

“A surprising number of businesses are not tracking results of communications they send to customers and prospects, particularly through direct mail and email,” said Justin Amendola, vice president, global SMB digital strategy, Pitney Bowes. “This is a big missed opportunity for businesses who could instead help their business grow by using any of a number of affordable, easy-to-use communications tools to deliver and measure their marketing programs.”

Missed Opportunities?