Most Small Businesses Missing Out on Marketing Opportunities

Pitney Bowes uncovered several opportunities for small businesses to leverage existing and new marketing strategies to grow their businesses.

• Measurement— Most small businesses are not measuring the success of their marketing campaigns. They’re not using readily available metrics to understand channel effectiveness. An astonishing 73 percent of respondents fail to measure their email marketing metrics, while 80 percent fail to measure their direct mail or traditional mail metrics.