Most Small Businesses Missing Out on Marketing Opportunities

• Multichannel Approach—Businesses are slow to take advantage of the power of integrated marketing and new channels. Of the larger businesses surveyed (50-100 employees), none listed social media as their primary channel. Those who did list social media as their primary channel tended to be businesses with 10 or fewer employees. Most notably, of those small businesses, the highest proportions were those less than 10 years old. By incorporating a multi-channel communications approach, businesses may see increased response rates.