Most Small Businesses Missing Out on Marketing Opportunities

• Email—While businesses use email as their most important communications channel, the number of businesses leveraging the medium for marketing purpose is still fairly low. While email is the top communications channel for small businesses, many still aren’t taking full advantage of it for marketing purposes. Respondents’ primary reason for using email was for basic correspondence related to ongoing business (59 percent); however, the number using email for sales and marketing is still fairly low.