Most Small Businesses Missing Out on Marketing Opportunities

• Traditional Mail—Businesses are already communicating with customers using physical mail, such as invoices and statements; however, only a small percentage of businesses are using that traditional mail for sales and marketing. Only 18 percent of respondents are using it for business development/marketing and 20 percent are including product information/updates. Given that bills and invoices are guaranteed to reach current customers, it offers a low-cost and highly effective option for deliver marketing messages and promotional offers.