Motivating Graphics — Making the Right Calls

PRINTERS WHO hitch their star to a particular vertical market put themselves in a vulnerable position, given that market may experience wholesale changes and leave them holding an antiquated bag.

By all rights, Motivating Graphics’ obituary should have been written by now. The Ft. Worth, TX-based company primarily aligned with a single market from its outset in 1976, and that vertical experienced major technological shifts that would have shaken loose many vendors like apples from a tree. But, 30 years later, the Clark family—father Ray Sr., son Ray Jr. and grandsons Chris and Tim—are coming off a year in which they invested more than $20 million in equipment that further entrenches Motivating Graphics in its vertical of choice.