Mouthful of Business Jargon --DeWese

Don't ever tell a client, "Well, the metrics of your job will require some overtime and you will have to agree to pay for up to 15 percent overs." The buyer is apt to tell you to put your metrics where the sun don't shine.

"Solutions." Everyone nowadays is a solutions provider. We have beat that to death and I'm sure that a lot of print buyers are tired of hearing they have problems that require "solutions." They may have goals. They may have objectives, needs, wishes and wants. But let's lay off the rhetoric about solving their problems.