Move Over, Elvis --Dickeson

This is a lot simpler than working with BHRs, says Dodd. You can change the Cost Accumulation Rate any time circumstances of hours or costs appear to have substantially changed. It's still a backward approach to pricing—marking up costs—but it's a lot simpler.

Maybe it'll satisfy some printers still wedded to marked up costs, but it's still unrealistic, I think. Price must be the value perceived by the customer, constrained by the competition. That's totally unrelated to your internal costs. You agree? I still prefer working with the pragmatic approach to pricing I discussed earlier.