Moving to Digital Printing on Your Own Terms
The inkjet opportunity
A market study conducted by Smithers Pira, entitled “The Future of Digital Printing to 2024,” shows the fast pace at which digital print is growing. In 2013, the global digital print market was worth $120.9 billion. By 2024, the total digital market will reach 225% of that value.
The driving force behind this growth is the demand for more personalized communications, and ever-shorter offset runs. Digital inkjet printing solutions allow printers to economically produce the short runs that come with the versioning and personalization included in some of these printed communications.
By producing these targeted communications, printers can expand the range of services they offer to customers, and attract new business opportunities that provide greater revenue potential.
