Moving to Network Publishing--Thad McIlroy

The concept is inspired from a new marketing initiative launched on Halloween by Adobe Systems (I'm choosing to ignore any significance from the scary Halloween connection). Just like the rest of us, Adobe has been struggling to try and get a handle on where the whole graphic communications business is going. They watched desktop publishing explode in the 1980s (in fact they were one of the main reasons it did). They watched Web publishing explode in the mid-'90s (and nearly missed the boat on this one, though they've since caught up nicely).