MPA Benchmarks Mobile Magazine Consumption in New Study

NEW YORK—Nov. 21, 2011—MPA, the Association of Magazine Media, has issued “The Magazine Mobile Reader,” the first study to exclusively examine the attitudes and behaviors of a select group of consumers: tablet and eReader owners who read app-based magazines on those devices. The study, conducted by independent research firm Affinity, sheds light on consumers’ engagement with digital magazines, their preferences for newsstand and digital edition functionality, and their views on digital commerce.