MPA Benchmarks Mobile Magazine Consumption in New Study

One major finding is that tablet/eReader ownership boosts magazine reading, and consumers are engaged with the digital editions they read. The majority of respondents (90 percent) said that, since acquiring a mobile device, they are consuming just as much, if not more, magazine content—66 percent plan to consume more digital magazines and 63 percent want even more magazine content in digital form. Consumers (55 percent) like to read digital back issues of titles—83 percent are interested in archiving an article or an entire issue and 86 percent want to be able to share issues or articles.