MPA Benchmarks Mobile Magazine Consumption in New Study

The study also reveals consumer preferences in terms of app discovery, content architecture and interactive elements. Most respondents want more electronic newsstands (76 percent) as well as the ability to easily find specific titles to download (79 percent). Consumers (82 percent) are even interested in including a gift card pre-loaded with a digital magazine subscription when giving a mobile device as a gift this holiday season. Regarding the digital reading experience, a strong majority (89 percent) would prefer that all titles offered the same functions and navigation scheme. In addition, 70 percent want videos in digital editions to run less than a minute.