MSP Rebrands Web-based Marketing Solutions Division as BlueSky ETO

“MSP has broadened its range of marketing solutions, and as our customized Web-based solutions have grown over the past decade, a rebranding made sense,” said Rich Busheé III, president of MSP. “The new branding reflects the unique position we have in the market, and the diversity and strength of our offerings. ‘ETO’ denotes that each solution is ‘Engineered To Order,’ not one-size-fits-all.”