Muller Martini to Demonstrate ASIR 3 Signature Recognition Technology at GRAPH EXPO

HAUPPAUGE, NY—08/17/2010—There’s nothing more disconcerting for publishers – and readers – than missing or misarranged signatures. Those mishaps can be virtually eliminated with ASIR 3 (Automatic Signature Image Recognition), the proprietary technology from Muller Martini that ensures that the correct signature is loaded in the correct sequence. ASIR 3 reads barcodes as well as images. However, what’s truly unique about ASIR 3 is, unlike other readers, it can operate in barcode mode or image mode simultaneously. This allows printers to run signatures with and without barcodes at the same time, enabling greater productivity and job diversity.