Musings on Material Multipliers -- Dickeson

A faster press or binder, moving to computer-to-plate and working harder or more efficiently won't change the operating expenses or increase sales volume or prices. Brutal as it may be, we must downsize, outsource and change the marketing approach to the printing conversion process and services. We must simplify. We must clarify our understanding by trashing the confusing and misleading assumptions that led us into overcapacity.