The Top 10 “Must Do” List —Sherburne

4|Go cross-media. The Must See 'ems committee ranked this one right up there with color management. There is a difference between doing standalone print and e-mail campaigns for customers, and giving them access to integrated cross-media programs that allow them to leverage multiple media for maximum return. If you can't do this for them, many clients will find someone who can—and that someone will get the print business, too.