The Top 10 “Must Do” List —Sherburne

The votes are in, and the experts agree: While we may have been able to wait out previous economic downturns, this one is different. We are being lambasted by the ongoing effects that digital media, driven by use of the Internet and mobile media, are having on the way people—including marketers—communicate. This is only being accelerated by the sad state of the economy as marketers turn to what they perceive as less expensive, faster and more effective alternative means of communication in lieu of print.