The Top 10 “Must Do” List —Sherburne

7|What is your plan to market your company? If you don't have one, developing one should be a top priority. Printing and mailing flyers or postcards with discounts on business cards and brochures is not a marketing plan. You should carefully think through who your target audience is, and find a way to speak to it directly and relevantly. This is exactly what your marketer customers are doing for their businesses.