The Top 10 “Must Do” List —Sherburne

As media decisions continue to move farther from procurement, your ability to creatively demonstrate your marketing prowess as you market your own business will be your primary means of reaching marketers, gaining their confidence and their business.

6|Evaluate your production platform. Do you have the right tools in your toolbox to meet today's market demands? Short-run, high-quality, full-color printing with fast turnaround times; short- and very short-run versioned materials for more relevant communications; and personalized one-to-one direct marketing, including both print and electronic. These applications are indisputably gaining power in the marketplace.