NAPL Chief Economist Gives ‘State of the Industry’ Address at Top Management Conference

Organization development. “To be competitive, companies today must cultivate organization-wife the skills and behaviors required by an industry that is getting more competitive and more complex.”

Diversifying services in a way that is based on careful analysis of market demand.

“In an industry that is being redefined by structural change—electronic alternatives to print, a growing trend toward shorter runs and on-demand printing, and new forms of competition—the status quo is no longer safer. But that doesn’t mean we make hasty, ill-informed decisions,” Paparozzi noted. “It means we thoroughly analyze our options, basing decisions on the best intelligence available because both the return to being right and the cost of being wrong are greater than ever.”