NAPL to PIA: No Thanks

Still, the collaborative projects statement appears to be in earnest, as NAPL recently joined forces with two other marketing industry trade associations—the Direct Marketing Association (DMA) and the Mailing and Fulfillment Services Association (M&FSA)—to launch a joint educational initiative aimed at helping their members achieve transformative growth. The educational initiative, announced during PRINT 09, includes a white paper, "The Move to Marketing Services," done in conjunction with strategic consulting firm Winterberry Group.