NAPL Releases Sobering Industry Outlook for 2009
• Cost inflation will recede in 2009, but so will pricing power.
NAPL’s projections are based on data collected by the association’s Printing Economics Research Center led by Chief Economist Andrew Paparozzi. Under Paparozzi’s direction, NAPL tracks data monthly from a select Printing Business Panel as well as annually through landmark studies such as NAPL’s annual State of the Industry Report. The Center monitors all available business and financial data to determine current industry status and emerging trends for the entire commercial printing industry in North America and is considered the most comprehensive and accurate resource on industry data.
Factors adding to the industry’s current economic challenges are confidence levels and a classic profit squeeze. Notably:
