NAPL Releases Sobering Industry Outlook for 2009

• Confidence continues to decline. Industry confidence is the lowest level on record, even lower than post- 9/11.

• Declining revenues and accelerating costs caught the industry in a classic profit squeeze.

“As an industry, we find ourselves at a unique point in history,” noted Paparozzi. “The commercial printing industry is changing structurally as well as cyclically. This means that in addition to nationwide economic pressures, the industry is undergoing structural change in the form of redefined markets, clients, competition, labor force, critical skills, and value propositions. As a result, the recession has created an historic opportunity for the prepared and a profound threat for the unprepared.”

“Leaders recognized early that in an industry being redefined by structural change no risk is greater than doing nothing. They prepared themselves to participate fully in the upturn and effectively came out of the last recession stronger. We expect they’ll do the same this time around,” Paparozzi explained.