NAPL Releases State of the Industry: 2008 Strategic Perspective

Specifically, the report offers a look at the current state of the commercial printing industry and the context of the economy in general. It reveals that commercial printing industry sales are expected to show the worst performance in five years. It also includes a “Profitability Checklist” that outlines what every printer, in an industry where margins are shrinking fast, needs to do to sustain a level of profitability over the next three years. Additional critical features of the report include “10 Financial Steps” that owners can take now to navigate the downturn and credit crunch, developed by John Hyde, NAPL vice president and senior consultant, and other “Action Steps” companies should consider during the economic downturn. Among these are keeping employees informed, rallying around what’s most important, and helping clients navigate the downturn.