Q&A with Joe Truncale: The NAPL’s Game Plan

PI: Absent meaningful economic recovery in the next 12 months, can the printing industry realistically continue to support two major printing associations?

TRUNCALE: We struggle with the notion that the “industry” supports any trade association. Our members support NAPL and are our reason for being. And this hasn’t changed since 1933. We spend an enormous amount of time planning and building upon our ability to deliver products and services of the greatest value to our members. So long as we continue to do that, we feel confident that our membership will continue to respond positively.