Q&A with Joe Truncale: The NAPL’s Game Plan

PI: NAPL recently announced a collaborative venture centered around the theme, “The Move to Marketing Services.” What are the NAPL’s other short-term plans in terms of enabling membership growth?

TRUNCALE: Other major examples of enhancing NAPL’s membership value can be found in the recent release of our “NAPL Best Practices Assessment,” unveiled at PRINT 09. The “NAPL State of the Industry” report, compiled by the Printing and Economic Research Council (PERC) of NAPL, is counted upon as the most timely and insightful summary of our industry’s economic climate.