National Do-Not-Call List A Boom for Printers

For most direct marketers, the aspect of their business most impacted by the new law is the cold call. "Consumers do not mind calls from businesses that they have an existing relationship, which is still permissible under the new law," notes Tom Wicka, executive vice president of sales and marketing for the Instant Web Companies in Chanhassen, MN. "What they do find offensive are the new solicitation calls that are often not targeted to them or relevant to their needs. Direct mail is not loud; it is not challenging or disrespectful."