NATIONAL HIRSCHFELD — ROCKY MOUNTAIN BUY

Tool of the Trade

Still, as much as Stein loves the shiny new press—and he marvels at its beauty—he knows presses don’t win over customers and potential clients. That task falls to performance.

“A press is no different than a wrench. It’s a tool,” he says. “If it does a good job, is cost efficient and reliable, that’s what you need.