NATIONAL HIRSCHFELD — ROCKY MOUNTAIN BUY

C&M Press, one of the largest digital printers in the country, brought its proficiency in variable data and 1-to-1 marketing to the table. Its founder, Rob Malkin (now COO of the new company), began C&M in 1983 as a provider of short-run books and manuals, then transitioned from offset printing into digital printing. NP&P had ventured into digital and found it an arduous task from a cost and volume standpoint prior to opting for the 50 percent stake in C&M.