NATIONAL HIRSCHFELD — ROCKY MOUNTAIN BUY

All parties involved have reached their goal of consolidating, into a single building, the 160,000-square-foot Hirschfeld facility located on eight acres in central Denver. The 200-employee business, which has room for growth, has projected annual sales of about $40 million.

Oddly enough, despite some overlap in capabilities—both NP&P and Hirschfeld offer web and sheetfed offset printing—the companies weren’t fighting over the same slice of the pie prior to the merger. What has emerged from this grouping is a company with nine points of interest: direct marketing, data management, software development, commercial printing, digital printing, binding/finishing, mailing, fulfillment and list development.