National Marketers Looking to Localize Their Efforts Finds CMO Council Study

PALO ALTO, CA—Oct. 31, 2011—Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level, in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing.