National Marketers Looking to Localize Their Efforts Finds CMO Council Study

• Just 27 percent of marketers have embraced local marketing automation platforms, resources and tools compared to 62 percent who either don’t have or only now evaluating these options.

• A significant 24 percent of marketing respondents allocate over 50 percent of their marketing and merchandising budgets to local programs; another 42 percent spend between 20 and 50 percent of the budgets on local marketing.