National Marketers Looking to Localize Their Efforts Finds CMO Council Study

The CMO Council notes that advances in media, buying, tracking and reporting systems using the Internet are introducing higher levels of transparency, accountability, reporting and measurement to co-op, localized and network marketing programs on a grassroots level. Centralizing the origination of localized marketing content and programs also delivers significant cost savings, assures greater brand integrity, reduces errors and improves time-to-market. In addition, localized marketing support drives participation, interest and enthusiasm in the field, boosting sales effectiveness and closure.