National Marketers Looking to Localize Their Efforts Finds CMO Council Study

In addition to quantitative research, the “Localize to Optimize” study also sourced perspectives from more than 20 leading brands, including senior marketers at: AAMCO, Arby’s, Avon, Best Buy, Blue Cross Blue Shield, Burger King, Chipotle, Coca-Cola, Coldwell Banker, Denny’s, DirecTV, Dunkin’ Donuts, eBay Classifieds, ERA, Farmers Insurance, GNC, Gilt Groupe, Grupo BBVA, LG Electronics, Macy’s, Marriott ExecuStay, Ritz-Carlton Group and Toyota.