National Marketers Looking to Localize Their Efforts Finds CMO Council Study

In its latest detailed study—“Localize to Optimize Sales Channel Effectiveness”—the CMO Council reveals 86 percent of national marketers surveyed intend to look for ways to better modify, adapt and localize their marketing content, messaging and prospect engagement practices. Findings from the online survey of 300-plus members across all leading industry sectors indicate traditional print and broadcast/cable media are losing ground to more targeted, personalized, interactive and measurable forms of local engagement across diverse audiences and communities.