National Marketers Looking to Localize Their Efforts Finds CMO Council Study
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“Today’s CMO is presented with a growing number of unique challenges and opportunities. The proliferation of digital media is allowing national brands to connect one-on-one with consumers at a local level, but communicating the brand promise cost-effectively and in a timely manner at the micro-level remains a challenge,” said Philip Alexander, President and CEO of BrandMuscle.
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