National Marketers Looking to Localize Their Efforts Finds CMO Council Study

“By the time the consumer enters your store, it’s likely he or she has already made a decision based on some form of online research. This presents a significant opportunity for companies with field, channel or network marketing organizations to improve the value of their creative and marketing assets by impacting consumer demand prior to purchase. As the report suggests, we too have seen an escalation in our client’s demand for our technology based tools to easily create local microsites, social media content, electronic messaging, local events and online advertising.”