National Marketers Looking to Localize Their Efforts Finds CMO Council Study

Among the notable revelations from the “Localize to Optimize” study, which was co-sponsored by BrandMuscle, Matchbin, and MediaTile and conducted in Q2 and Q3 2011, are:

• Nearly 50 percent of marketers believe localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services.