National Postal Forum Highlights Few, but Vital, Options for Smaller Mailers

The 235-year old U.S. Postal Service presented its future vision to the 4,000 mail aficionados gathered in Nashville’s Opryland for the annual National Postal Forum. This vision—entitled “Ensuring a Viable Postal Service for America; An Action Plan for the Future”—has been reported in the national press as well as the printing trade press in detail for the past two months. While highlights of this plan and its process will be discussed in this article, my opinion of the very limited but essential strategic options remaining for the small- to medium-sized printer, who are inextricably dependent upon the USPS, will be detailed.