National Postal Forum Highlights Few, but Vital, Options for Smaller Mailers

Several such initiatives were announced at the National Postal Forum. For example, Hallmark cards announced a program by which one ounce First Class postage will be paid by Hallmark beginning this year on their new greeting cards. A barcode and written explanation will be preprinted in the upper right hand corner of each envelope to that effect. The cards will, of course, be increased in price to reflect this additional cost. It will be interesting to see if this convenience will result in increasing Hallmark’s market share on these postage paid greeting cards.