National Postal Forum Highlights Few, but Vital, Options for Smaller Mailers

As mail volume continues to collapse, the USPS must do everything it can to automate the processing of mail and remove as much labor content as possible. Hence, it has bet all its chips on the Intelligent Mail Barcode (IMb). Extremely sophisticated and complex software is required to be employed by every mailer to comply at the full IMb level. Since about 10% of mailers represent nearly 90% of the total mail volume, this single strategic initiative is a fairly sure bet by the USPS as these big boys easily have the required million dollars and full-time, dedicated IT staff to invest to bring all of their addressing and electronic communications up to the IMb level.