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If you have decided not to offer mailing services in house due to the IT complexities as well as the intimate knowledge required of USPS’ regulations (DMM), you must be confident in recommending a local mailer in which you have confidence. If you don’t know who to recommend, or recommend a mediocre one, your credibility as the distribution consultant is lost. And the door is now open to competitive printers with more first hand knowledge of credible mailing solutions.
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